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Finishing Post Signage NOW AVAILABLE

Tamworth Jockey Club Finishing Post Advertising

The Tamworth Jockey Club is inviting suitable companies to tender their expression of interest for exclusive advertising on the finishing post. This is a prominent and unique form of advertising that has recently become available.


The Tamworth Jockey Club holds 20 race meetings per year, including Melbourne Cup Race Day, Tamworth Cup Race Day, TSSA Ladies Day, Romantic Dream Plate and the Country Music Cup. The TJC is well supported by our local business community with everyone enjoying a day out at the track. Our biggest days of the racing calendar see in excess of 4,000 people through the gates and over 150 Jockey’s, Trainers, Strappers and staff.

The Finishing Post sign is approx 3400x1100 in size and will be erected and maintained at the Tamworth Jockey Clubs expense. The term of the contract will be 3 years, with the agreed amount for the 3 years required prior to erection of the sign in order to secure the position for the 3 year term.

The exposure this prime location receives locally, nationally and internationally is significant. Being situated opposite the members’ area and broadcast over the TAB and Sky Chanel networks. Sky’s multi-million dollar expansion of racing coverage, choice and channels includes two new channels Sky Racing2 and Sky Racing World to complement the existing Sky Racing service. 

Underlying the Sky Racing World mantra of “best faces, best races” the channel offers experts in every facet of thoroughbred racing, with coverage being broadcast into South Africa, Malaysia, UK/Europe, New Zealand and Singapore, the heightened brand visibility that would be received by your business internationally and Australia wide is second to none. The finishing post location enjoys a majority share of air time and with consistently high viewer numbers, demonstrates the unique opportunity to promote your business on the Finishing Post at the Tamworth Jockey Club.

The Sky viewer ratings below give you an indication of the coverage you would attract in Australia alone,

  • SR1 reaches more than 450,000 each week
  • SR1 is continuously the most watched channel on STV for men 25+ (Sat/Sun afternoons 12-3pm) and in the top 3 channels for Men 40+
  • SR1 reaches more than 165,000 people every Saturday afternoon.

Along with the Sky coverage we also have in excess of 10,000 people through our front gate per year and are well supported by The Northern Daily Leader, Prime 7 News, NBN and Tamworth City News.

This is a fantastic and unique opportunity to promote your business with the “sport of Kings” so get on a winner at the TJC and secure the winning post sign for your business today.